Audiovisual & Media

At Grupo Elektra Global Spain, the European subsidiary of Grupo Elektra Mexico, we expand our activity into the audiovisual sector, participating in entertainment, fiction, and international production projects.

Audiovisual collaborations

As part of the business ecosystem of Grupo Salinas, one of Mexico’s leading corporate groups, we collaborate with key players in the audiovisual industry:

• TV Azteca – Participation in entertainment and television production initiatives.
• Dopamine – An audiovisual production studio belonging to Grupo Salinas, responsible for high‑impact international projects such as the Reina Roja franchise, currently promoting its Season 3: Rey Blanco.
• Additional production companies and projects in Spain and Latin America.

These partnerships strengthen our presence in the audiovisual sector and reinforce our contribution to the development of innovative, high‑quality content.

Sports sponsorship

Grupo Elektra Global Spain also maintains a strong commitment to sports through the sponsorship of the KLINT Forward Factory Team, carried out under our ITALIKA brand. This support promotes talent, discipline, and the international projection of high‑performance motorcycle racing.